Aerosmith's Brad Whitford joins...

EXPERIENCE HENDRIX ADDS AEROSMITH'S BRAD WHITFORD TO ALL FALL DATES

JIMI'S MUSIC PERFORMED IN CONCERT BY ALL-STAR LINE-UP RELAUNCHES THIS MONTH

It has been announced that the line-up of performers slated to play this fall's unprecedented second leg Experience Hendrix tour will include Brad Whitford. The Aerosmith guitar great played his first Experience Hendrix tour dates in 2008 and was part of the EH line-up for dates played earlier this year. Whitford has has been an integral part of Aerosmith for the past 39 years and, like the previously announced Experience Hendrix players, has a strong affinity for the musical legacy of Jimi Hendrix as well as a very personal connection to it. "I got to see Hendrix play in '68 in Boston Garden with Mitch and Noel Redding and it was like, 'Wow.' I bought a Fender guitar the very next day," he recalls.

For the forthcoming dates that start October 26 in Pittsburgh, Whitford is joining a line-up of iconic musicians including Kenny Wayne Shepherd, Susan Tedeschi, Robert Randolph, Jonny Lang, Steve Vai, Los Lobos’ David Hidalgo and Cesar Rosas, Eric Johnson, Ernie Isley, Living Colour, Mato Nanji of Indigenous, Chris Layton of Stevie Ray Vaughan and Double Trouble and The Slide Brothers a/k/a Chuck and Darick Campbell of Sacred Steel. "Since the first time I heard him, and right up until today, [Hendrix] has been an important influence on me -- on all of us," Whitford noted.

The new run of dates for Experience Hendrix, the continuing concert tour that has wowed audiences revisiting the music and inspiration of Jimi Hendrix is the first time the tour will have gone out twice within a single calendar year. The Experience Hendrix tour crisscrossed the country this past March for a string of sold-out concerts and returns with a new set of U.S. and -- for the first time -- Canadian dates this month and next. Fender Musical Instruments Corp. is the tour’s lead sponsor as was the case with last spring’s Experience Hendrix tour. Participating sponsors also include Dunlop Effects Pedals, Marshall Amplifiers and Mapex Drums. Jimi Hendrix was indicted in Fender's Hall of Fame this past August with EH Tour member Kenny Wayne Shepherd performing at the event held near Fender's headquarters in Tempe , AZ.

In terms of format, the tour offers multiple opportunities for performers and audiences to witness unique collaborations such as Steve Vai performing with Living Colour, as well as the tour’s artists performing their favorite Hendrix signature songs including “Little Wing,” “Fire,” “Purple Haze,” “Voodoo Child (Slight Return),” “Crosstown Traffic” and many others. As has been the case with previous Experience Hendrix outings, special guests are expected to sit in at many of the dates, making the concerts all that much more memorable for both new and veteran Hendrix fans. Past special guests have included Paul Rodgers, Joe Satriani, Hubert Sumlin, Buddy Guy, Carlos Santana, Robby Krieger and others.

Anchoring the tour is Billy Cox, the legendary bassist whose relationship with Jim Hendrix and his music dates back to the early 1960s when the two met while serving in the U.S. Army’s 101^st Airborne Division. The two bonded over their love of music and would later work together backing R&B acts on the “chitlin’ circuit.” They reunited when Cox was recruited to be part of the Jimi Hendrix Band of Gypsys as well as the ultimate iteration of the Jimi Hendrix Experience, performing at such landmark festivals as Woodstock and the Isle of Wight . Cox, who has been part of all previous Experience Hendrix tours, notes, "It's always a great thrill and honor for me to play Jimi's music for audiences now just as it was in the 1960s. The Experience Hendrix tours have shown how timeless this music really is and is just wonderful that we’ve continued to get an infusion of new, very enthusiastic artists to participate and are able to offer the most wide-ranging Jimi Hendrix-related repertoire possible."

Larry Rodgers of the Arizona Republic echoed Cox’s thoughts in his rave review of one of this year’s earlier Experience Hendrix shows, “It was encouraging to see fans of all ages, from teens to baby boomers who witnessed Hendrix's career launch firsthand, in the Mesa crowd. The show and that crowd made it clear that Hendrix's magical music will never die.”

Kenny Wayne Shepherd, a veteran of several Experience Hendrix tours remarked, “Jimi Hendrix’s music has really inspired me to push the limits of my own music. He didn’t observe any boundaries musically. He was an amazing player and a tremendous showman so I incorporated some of his showmanship in what I do.” As far as having been part of the Experience Hendrix touring phenomenon, Shepherd noted, “It touches you on the inside and gets you fired up.”

The Experience Hendrix Tour is presented by Experience Hendrix, LLC, the Hendrix family-owned company founded by James A. “Al” Hendrix, Jimi’s father, entrusted with preserving and protecting the legacy of Jimi Hendrix. Earlier this year, Sony Music Entertainment’s Legacy Division and Experience Hendrix entered into a worldwide catalog licensing venture to make all of Jimi’s extraordinary music, including classic albums, never before heard archive recordings, and filmed concerts available through all forms of media. The initial release from the alliance was Valleys of Neptune bringing Jimi Hendrix back to the upper reaches of album charts throughout the world. This fall’s Experience Hendrix tour dates will be followed by a second wave of Hendrix releases through Legacy including the 4 CD + 1 DVD anthology set West Coast Seattle Boy plus other key catalog titles.

Launching in Pittsburgh on October 26, the tour will play nineteen markets over the course of three weeks including Montreal , Toronto , New York , Boston , Atlantic City , Detroit , Indianapolis , Cincinnati , and other eastern and mid-western locales.

Notes Experience Hendrix Tour producer John McDermott, “The line-up for this tour reflects the breadth of Jimi’s ongoing influence that reaches down through the generations. The guests that have been attracted to participate are enthusiastic about the proposition of performing with their counterparts. That mindset underscores the fact that the Experience Hendrix tour is all about musical camaraderie and the recognition that Jimi Hendrix, undeniably, casts the longest shadow in the realm of great music and great musicians.“

Janie Hendrix, CEO of Experience Hendrix L.L.C., noted, "Everyday, we see how Jimi's musical legacy continues to transcend generational and cultural boundaries. It’s always been our continuing mission to do all we can to celebrate what he’s given us and to keep his music in the forefront and the Experience Hendrix tour does that most directly. The fact that the tour is going out for the second time in six months underscores the demand and appreciation there is from those who want to be part of this live concert experience that reflects the genius and unifying spirit of my brother. As my brother said, “We want our sound to go into the soul of the audience, and see if it can awaken some little thing in their minds.. ’cause there are so many sleeping people…”

Dan Durchholz, covering a March tour date for the St. Louis Post Dispatch encapsulated the appeal of the tour and its inspiration, “the latest edition of the Experience Hendrix tour showed just how pervasive his influence continues to be. The three-hour show featured an all-star lineup from a variety of musical traditions, united by a collective debt to the iconic artist's songs, showmanship and trailblazing technique. Despite its creator's demise decades ago, Hendrix's music is still alive and well.”

Experience Hendrix Fall 2010 dates
Sat November 13 - Atlantic City , NJ - Caesars Casino